After his death Gucci's sons took over the business and it was hard time for the company as there were fights about inheritance, management and everything else and this led the company to its weakest period when from the elite fashion house it became a bad reputation brand. Guccio Gucci was also responsible for some of the Gucci watch designs. Right now Gucci sells women and men apparel, Gucci shoes, Gucci eyewear, Gucci perfume, Gucci bags and even Gucci children clothing line.Īlso Gucci brand started out as a family enterprise, when Guccio Gucci established his business in Florence in 1921 and rather soon expanded the brand by opening more stores in Rome and other cities. The brand does not belong to the italian family anymore, and it is under management of French company Pinault-Printemps-Redoute. Today there are 278 direct Gucci stores worldwide, not to mention the franchises and departments in high-end shops, such as Bergdorf Goodman or Saks Fifth Avenue. Gucci brand is one of the biggest and most successful Italian fashion company's and already for several years it has been in the top 10 most successful fashion brands around the world.
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